Magic Devices

I had to add this note in the ever-evolving world of "reading devices" (the new, inclusive name for books, kindles, e-books, etc). On the day Apple finally released the news of the iPad, veiled in expectant secrecy as ever, their tagline told of "... a magical and revolutionary device..."
As I recall, the revelation of the iPhone labeled it "revolutionary," but not "magic." Now we've got magic as well. Do they know how right they are in the evocation of magic, and the fetish? And how the political, religious, and commercial are so intertwined? Methinks they do.