Robert Bolick at Books on Books draws out attention to Yasutomo Ota’s Die Forelle (2014):
A poem about a trout here appears in a book that moves like a fish, thanks to its Chinese scroll form which Ota has repurposed into a codex format. Go to Books on Books for more pictures and a video demonstration.
That leads Bolick to show other examples of book art that uses similar formats to highlight the text they contain. "Form draws attention to itself but also inevitably back to the content. ... That is book art at its best."