I think they'll have to do more than that, because the association between a book and its cover will be lost if readers don't see it every time they start to read.
Among other changes heralded by the e-book era, digital editions are bumping book covers off the subway, the coffee table and the beach. That is a loss for publishers and authors, who enjoy some free advertising for their books in printed form ...
As publishers explore targeted advertising on Google and other search engines or social networking sites, they figure that a digital cover remains the best way to represent a book.
Meanwhile, monks that bind books to support their monasteries find the business falling off, reports the Catholic Sentinel. In this case, the culprit is the development of digital journal archives by university libraries. The Trappists of Our Lady of Guadalupe Abbey (Lafayette, OR) are
not completely losing accounts, but the amount of work sent in by customers has plummeted. During the 1980s, the monks bound about 50,000 books per year. By 2000, the number slid to 40,000 and now it stands at 23,000.