Matching Bible & Purse

Tyndale House Publishers is marketing this "Veritas Journey Bible and Purse." The marketing copy states:

Introducing Veritas, the fashionable and smart new solution for women who crave something different. The Bible goes where they go with these stylish, full-size purses complete with a coordinating compact New Living Translation tucked away in its very own easy-to-access compartment. Veritas gives fashion-savvy women the freedom to conveniently and comfortably carry the Truth with them everywhere, every day.

Julia O'Brien, who drew my attention to this, comments:

For many, religious symbols and words are chosen for how they look and feel, rather than what the words themselves say. As in the illuminated Bibles of the past, words become art. Biblical texts have the additional benefit of feeling ancient and serious and important. It does something for people even when they don't read it.

Which is what keeps the Iconic Books Project in business!