Rising Bible sales figures

 

Reports that church attendance is rising have been retracted because of research mistakes. But rising sales figures for bibles are based in publishing industry statistics and probably have more basis. The Guardian reported in January 2026 that 

Sales of the good book reached a record high in the UK in 2025, increasing by 134% since 2019 – the highest since records began – according to industry research. Last year, total sales of Bibles in the UK reached £6.3m, £3.61m up on 2019 sales. 

Publishers Weekly noted the same trend in the United States:

Last year, Bible sales—which have been on the rise since 2021—hit record highs in the U.S. and the UK, according to statistics drawn from Circana BookScan. ...  Brenna Connor, Circana director and industry analyst for U.S., said that "2025 marked a 21-year high for Bible sales in the U.S.," with 19 million units sold. That figure, she noted, is up 12% compared to 2024 and double the number of units sold in 2019. 

The news stories credit increased bible sales to growing interest in spiritual subjects in the aftermath of COVID and current political and economic anxieties. Christian book sellers point to new readers buying a bible for the first time. These news stories therefore bolster the idea of a Christian revival. But most bibles are bought by people who already own multiple copies. 

See my 19-year-old post: Bible sales & media messages.