Greater Truthiness with Baskerville

Errol Morris wrote a two-part essay in the New York Times about the effects of type-fonts. He used an online quiz to test whether six different fonts affected people's answers. He found that more people believed a statement printed in Baskerville than in Georgia, Helvetica and three others. Along the way, he has much to say about the tendency inherited from reading hand-writing to evaluate letter-forms for the credibility of what is written--the legitimacy earned from iconic fonts. He also summarizes John Baskerville's turbulant life.