In April, the American Association of Publishers revealed that the number of e-books sold in February surpassed the number of hardback and softback sales together. Digging further into statistics showed, however, that e-books grossed the published $90 million, print books still grossed $215 million. By September, the Association was reporting that e-book sales were taking market away from mass-market paperbacks in particular. And Michael Lieberman on Book Patrol pointed out the trend that the headlines missed:
While much of the focus has centered on the meteoric rise of e-books and their effect on the publishing industry it is the print-on-demand segment that has really taken off. In 2010 there were almost 8 times the number of print-on-demand titles then traditional titles!