Interesting little piece in the Sunday NY Times by Steven Heller, a regular there on graphic design. Heller has several excellent books on graphic design and culture, including the recent, "Pop: How Graphic Design Shapes Popular Culture."
Of note is the connection made between the simplicity of a corporate logo and the potentially magical, talismanic properties it might invoke. There is the wonderful, ongoing power of visual symbols, and capitalism's necessary reliance on the imaged fetish.
Iconic books are texts revered as objects of power rather than just as words of instruction, information, or insight. In religious and secular rituals around the globe, people carry, show, wave, touch and kiss books and other texts, as well as read them. This blog chronicles such events and activities. (For more about iconic books, see the links to the Iconic Books Project at left.)