The Logos Made Flesh

Interesting little piece in the Sunday NY Times by Steven Heller, a regular there on graphic design. Heller has several excellent books on graphic design and culture, including the recent, "Pop: How Graphic Design Shapes Popular Culture."

Of note is the connection made between the simplicity of a corporate logo and the potentially magical, talismanic properties it might invoke. There is the wonderful, ongoing power of visual symbols, and capitalism's necessary reliance on the imaged fetish.