The theme is an old one in Russian culture. Michael Lieberman on Book Patrol points out these posters from the Russian Revolution tauting reading as the path to social revolution. The images come from the New York Public Library's digital gallery, "Posters of the Russian Civil War, 1918-1922."
Ot mraka k svetu. Ot bitvy k knige. Ot goria k schast'iu. [Book with slogan: From darkness to light, from battle to book,...] (1917-1921)
Gramota - put' k kommunizmu. [Literacy is the road to communism.] (1920)
Kniga nichto inoe kak chelovek, govoriashchii publichno. [The book is nothing else than a publicly speaking person.] (1920).