Hodder & Staughton will soon publish a Bible with this creative cover art (pointed out by Fade Theory). The design firm, CRUSH, described the assignment: "The intended market was people who do not already own a Bible, and most likely not card-carrying Christians, but those who might be inspired by the challenge that they ought to own a copy. The cover was to be something beautiful in its own right, unique and desirable."
Here in a nutshell is the essence of an iconic book: made beautiful to stimulate the desire to possess it to gain legitimacy ("they ought to own a copy"). Note that nothing is said about reading it ...
The cover was to be something beautiful in its own right, unique and desirable.
ReplyDeleteWell, it seems beauty is still in the eye of the beholder. That's not a particularly compelling cover to this reader's pair of eyes!